To promote its theme parks to groups, Disney is using advertising, direct marketing, Internet promotion, and partnerships with other companies.In other words, Disney is using

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Disney is using multiple communication channels to promote its theme parks, which is a key characteristic of integrated marketing communications (IMC). IMC involves coordinating and integrating various marketing communication tools and tactics to create a seamless and consistent brand message across multiple channels. In this case, Disney is using advertising, direct marketing, Internet promotion, and partnerships with other companies to reach its target audience of group travelers.

To Promote Its Theme Parks to Groups, Disney Is Using