Disney Is Using an Integrated Marketing Communications Program (IMC) to Promote

Disney is using an integrated marketing communications program (IMC) to promote group travel to its theme parks because

A) its strategy includes using all types of promotional activities that deliver a consistent message.
B) it does not want to reach any member of its target audience more than once.
C) IMC is less expensive than other forms of promotion such as public service announcements.
D) if it didn't, Disney would have to use indirect personal selling.
E) it is more concerned about frequency than reach.