Receivers Refer to

Receivers refer to

A) only those consumers who read, hear, or see the message and choose to buy the product or service.
B) consumers who read, hear, or see the message sent by a source during the communication process.
C) advertising agencies that receive a basic message or theme from a firm and translate that vision into a useable advertising campaign.
D) promotional firms that receive a basic message from a firm and select the best channels through which to convey the firm's message.
E) customers who read, hear, or see the message sent by a source and misinterpret or reinterpret the message to fit their individual beliefs.