The marketing professor wanted to do everything possible to ensure that her students understood her lectures.Accordingly, she used examples of marketing activities with which most students had recent experience.For example, the professor discussed the marketing exchanges between students and grocers, college bookstores, convenience stores, and clothiers.The examples used by the professor were her attempt to _________ her message so as to encourage understanding on the part of her students.

Question

Quizplus · Accepted Answer

The professor's use of examples from students' recent experiences was her attempt to effectively encode her message. Encoding refers to the process of translating the intended message into a form that can be communicated to the receiver. By using relatable examples, the professor was encoding her message in a way that would make it more understandable for her students.

The Marketing Professor Wanted to Do Everything Possible to Ensure