When an English-speaker reads the KFC slogan "Finger-lickin' good!" he or she interprets this as an indication that the food tastes very good.When this slogan was translated into Chinese, the Chinese-speaker interprets the same words as "eat your fingers off!" The different interpretations of the ad are primarily due to differing _________.
A) mission statements
B) fields of experience
C) channels of distribution
D) educational systems
E) views of advertising
Correct Answer:
Verified
Q66: For a message to be communicated effectively,
Q67: Ann recently saw an ad for Claritin,
Q68: The marketing professor wanted to do everything
Q69: Which of the following posters represents a
Q70: After watching Joan Rivers' 30-minute infomercial on
Q72: In the feedback loop, the sender's interpretation
Q73: A mutually shared understanding and knowledge that
Q74: Cardiac Science is a California-based company that
Q75: feedback may be so delayed or distorted
Q76: Melissa saw an ad promoting Vermont as
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents