Mary's Cookies submitted an ad to the local newspaper with a coupon stating that a dozen cookies were $2.99.Instead the newspaper printed the price on the coupon as $29.99.Consequently Mary did not have any customers come in to buy cookies by using the coupon.The factor working against effective communication between Mary and her target market in this case was most likely _________.

Question

Quizplus · Accepted Answer

The incorrect price printed in the newspaper ad is an example of "noise," which is any distortion or error in the communication process that prevents the message from being received as intended.

Mary's Cookies Submitted an Ad to the Local Newspaper with a Coupon