Which of the following statements about advertising is most accurate?

Question

Quizplus · Accepted Answer

Advertising is a powerful way to communicate the specific benefits of a product to prospective buyers. Effective advertising campaigns can help build brand awareness, create demand for products, and ultimately increase sales.

(Note: The other answer choices are either partially or completely inaccurate. B is incorrect because advertisers have significant control over where and when advertisements are used through media planning and buying. C is incorrect because customized interaction is not a key advantage of advertising, although customization may be used in some forms of advertising. D is incorrect because advertising can be effective for both new and repeat purchases depending on the advertising strategy and product. E is incorrect because advertising can be very costly depending on the medium and reach desired.)

Which of the Following Statements About Advertising Is Most Accurate