To communicate with consumers, a company can use one or more of five promotional alternatives.In Figure 15-2 above, the position labeled "C" refers to the _________ element of

Question

Quizplus · Accepted Answer

The position labeled "C" in Figure 15-2 refers to the public relations element of the promotional mix. Public relations involves building and maintaining a positive image of the company through various communication channels, such as media relations, community events, and sponsorships. Therefore, the best choice is C.

To Communicate with Consumers, a Company Can Use One or More