To communicate with consumers, a company can use one or more of five promotional alternatives.In Figure 15-2 above, the position labeled "D" refers to the _________ element of

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The position labeled "D" refers to the sales promotion element of the promotional mix. Sales promotion includes activities such as coupons, discounts, contests, and other incentives designed to stimulate immediate purchase or action by consumers.

To Communicate with Consumers, a Company Can Use One or More