FIGURE 15-4
-Which stage of the product life cycle shown in Figure 15-4 above, is usually a period of phase-out for the product, and little money is spent in the promotional mix?

Question

FIGURE 15-4 
-Which stage of the product life cycle shown in Figure 15-4 above, is usually a period of phase-out for the product, and little money is spent in the promotional mix?

Quizplus · Accepted Answer

The stage shown in Figure 15-4 is decline, which is characterized by a decrease in sales and profits. During this stage, companies typically phase out the product and reduce spending on promotion.

FIGURE 15-4 -Which Stage of the Product Life Cycle Shown in Figure