The promotional objective of the growth stage of the product life cycle is to _______ consumers.

Question

Quizplus · Accepted Answer

The growth stage of the product life cycle is characterized by increasing sales and profits, but also by increasing competition. Therefore, the promotional objective in this stage is to persuade consumers to choose the product over its competitors. This can be achieved through advertising, personal selling, and other promotional tools that highlight the unique benefits and value of the product. While informing, reminding, and updating consumers may be important in other stages of the product life cycle, they are not the primary objectives in the growth stage. "Hark back" is not a relevant option in this context.

The Promotional Objective of the Growth Stage of the Product