Which promotional element would you most likely use during the growth stage of the product life cycle to solidify channels of distribution?

Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, the product has gained consumer acceptance and its sales are increasing. Therefore, the focus shifts toward solidifying the distribution channels to ensure availability of the product for consumers. Personal selling, which involves direct communication between the company's sales force and the channel partners, is the most effective way to achieve this goal. Personal selling helps to build strong relationships with channel partners and coordinate activities such as inventory management and merchandising to ensure the product is available to consumers. Advertising, sales promotion, publicity, and direct marketing are useful in building awareness and generating demand for the product but may not be as effective in solidifying distribution channels.

Which Promotional Element Would You Most Likely Use During the Growth