An unsatisfied customer who switches brands is hard to replace.Which stage of the product life cycle is focused on maintaining loyal buyers so that customers will not switch brands?

Question

Quizplus · Accepted Answer

The stage of the product life cycle that is focused on maintaining loyal buyers is the maturity stage. During this stage, the product has already been established in the market and competition is high. Therefore, it is important to keep existing customers happy to prevent them from switching brands. The introduction stage is focused on promoting awareness and trial, the growth stage is focused on increasing market share, and the decline stage is focused on phasing out the product. The incubation stage is not part of the traditional product life cycle model.

An Unsatisfied Customer Who Switches Brands Is Hard to Replace