The Purpose of the OfficeMax "Elf Yourself" Program Which Allows

The purpose of the OfficeMax "Elf Yourself" program which allows visitors to e-mail an animated elf to friends is to

A) encourage computer users to drive traffic to the OfficeMax Web site.
B) subliminally connect their elves to Christmas elves, which would tempt customers to shop not just for themselves but for others.
C) encourage people to let their "elves" help them make their way through the OfficeMax web site.
D) create a more people-friendly connection to the OfficeMax name which is often tied to an image of a business supply store rather than a store for personal needs.
E) connect the diminutive size of elves to the "smaller" ticket items that can be used as "stocking stuffers."