Saturn dealers have adopted a "no-hassle, no-haggle" sales policy that eliminates the need for negotiating.Instead, all customers are offered the same price.Test drives, financing, trade-ins, and leasing are all offered to encourage customers to purchase a Saturn.Which utility does Saturn best provide in this example?

Question

Quizplus · Accepted Answer

Saturn provides possession utility by making it easier for customers to purchase a car through straightforward pricing and additional services like financing and leasing.

Saturn Dealers Have Adopted a "No-Hassle, No-Haggle" Sales Policy That