A restaurant that offers food made exactly to each customer's preference is providing its customers with __________ utility.

Question

Quizplus · Accepted Answer

The restaurant is providing its customers with form utility because it is customizing the food to each customer's individual preference, therefore satisfying a specific want or need. Time utility refers to providing a product or service at a convenient time, place utility refers to providing a product or service in a convenient location, possession utility refers to the ease of acquiring and using a product, and product utility refers to the inherent value provided by the product itself. None of these options fit the scenario described in the question as well as form utility.

A Restaurant That Offers Food Made Exactly to Each Customer's