The variety of different items a store carries is referred to as

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Breadth of product line refers to the variety of different items a store carries. Retailing mix refers to the combination of factors that a retailer uses to meet the needs of its target market, including product, price, promotion, place, presentation, and personnel. Depth of product line refers to the assortment of different variations within a product category. Level of service refers to the degree of service provided to customers, and method of operation refers to the way in which a retailer operates its business.

The Variety of Different Items a Store Carries Is Referred