The sale of brand name merchandise at lower than regular prices is referred to as _________.

Question

Quizplus · Accepted Answer

Off-price retailing refers to the sale of brand name merchandise at lower than regular prices. Discount pricing and markdown pricing both refer to reducing the price of a specific item, but not necessarily to brand name merchandise. Everyday low pricing refers to consistently pricing items low rather than having sales or promotions. Loss-leader pricing refers to selling a product at a loss in order to attract customers to purchase other, full-priced items.

The Sale of Brand Name Merchandise at Lower Than Regular