Consumer marketing at retail (CMAR) includes conducting research, analyzing the data to identify shopper problems, translating the data into retailing mix actions, executing shopper-friendly in-store programs, and
A) monitoring the performance of the merchandise.
B) creating new training measures for their employees.
C) initiating incentive programs for employee performance.
D) identifying new market niches.
E) communicating with other retailers with similar missions.
Correct Answer:
Verified
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A)the distinct stages
Q242: FIGURE 14-11 
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