FIGURE 14.10
-Outlets such as the Checkers Drive-In Restaurant depicted in Figure 14-10 above, typically enter the wheel of retailing as

Question

FIGURE 14.10 
-Outlets such as the Checkers Drive-In Restaurant depicted in Figure 14-10 above, typically enter the wheel of retailing as

Quizplus · Accepted Answer

Outlets such as Checkers Drive-In Restaurant typically enter the wheel of retailing as low status, low-margin businesses. These outlets usually have basic formats with limited product offerings and operate with low profit margins initially. As they grow and gain customer recognition, they may move up the wheel of retailing and offer more products and services at higher prices to increase their profit margins.

FIGURE 14.10 -Outlets Such as the Checkers Drive-In Restaurant Depicted in Figure