A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "C," would be _________.

Question

Quizplus · Accepted Answer

In cell "C," the intermediary is depicted as purchasing products from manufacturers and selling them to retailers. This indicates that the intermediary is a wholesaler, who buys in bulk and sells to smaller retailers. Therefore, the best choice is C, wholesaler.

A Variety of Terms Are Used for Marketing Intermediaries