A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "E," would be _________.
A) retailer
B) middleman
C) wholesaler
D) distributor
E) agent or broker
Correct Answer:
Verified
Q16: Jaffar (Jeff) Tabrizi is the owner and
Q17: A(n) _ is an intermediary who sells
Q18: Retailer refers to
A)an intermediary who sells only
Q19: You probably own several pairs of shoes.Further,
Q20: Jay stops at the shopping mall to
Q22: Intermediaries performing a transactional function in distribution
Q24: Assuming business risks in the ownership of
Q25: Distributor refers to
A)an intermediary who sells only
Q26: Several artists in Charleston, South Carolina, have
Q36: Automakers such as Chrysler, Ford, and General
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