In terms of distribution, when marketing channel members are engaged in buying, selling, and risk taking, they are performing __________ functions.

Question

Quizplus · Accepted Answer

The transactional functions of marketing channel members include buying, selling, and assuming risk. Logistical functions refer to the physical movement and storage of goods, facilitating functions involve pre- and post-sale support such as financing and advertising, and transformational functions refer to modifying or customizing the product. Implementation is not a term commonly used in relation to marketing channels.

In Terms of Distribution, When Marketing Channel Members Are Engaged