Multichannel marketing seeks to integrate a firm's electronic and delivery channels, catalogs can serve as shopping tools for online purchasing, and web sites can help consumers do their homework before visiting a store.In addition,

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Multichannel marketing allows a firm to leverage the strengths and unique value-adding capabilities of different channels to reach a wider customer base and create a seamless buying experience for the customer. For example, a company may use their website for online sales, social media for advertising and customer engagement, and physical stores for product demos and in-person sales. By using multiple channels, a company can offer customers a wider range of options and convenience, increasing their overall value proposition.

Multichannel Marketing Seeks to Integrate a Firm's Electronic and Delivery