Strategic Channel Alliances Refer to

Strategic channel alliances refer to

A) an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
B) a practice whereby one firm's marketing channel is used to sell another firm's products.
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
D) an arrangement whereby companies reduce distribution costs by sharing facilities, equipment, and transportation, through collaborative scheduling.
E) the illegal collaboration between firms to monopolize all forms of transportation in a given area with the intent of blocking another firm's product from entering the region.