A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as _________.

Question

Quizplus · Accepted Answer

The scenario described is characteristic of selective distribution. Selective distribution involves a company choosing to distribute their products in a limited number of retail outlets or stores that meet certain criteria. This strategy can be used to maintain a certain level of exclusivity or brand recognition, and is commonly used by companies with high-end product lines or luxury goods.

A Level of Distribution Density Whereby a Firm Tries to Place