Which type of market coverage is usually associated with shopping goods?

Question

Quizplus · Accepted Answer

Shopping goods are products that consumers typically compare and evaluate before making a purchase decision. Therefore, selective distribution is the most appropriate market coverage strategy for shopping goods. Selective distribution involves a limited number of intermediaries who are carefully chosen to meet certain criteria, such as their ability to provide good customer service or their willingness to showcase the product. This allows the marketer to retain some control over the brand image and ensure that the product is presented in the best possible light to potential customers.

Which Type of Market Coverage Is Usually Associated with Shopping