Vertical Conflict Refers to

Vertical conflict refers to

A) conflict that occurs between two members of the same level of a marketing channel.
B) conflict that occurs between two different levels in a marketing channel.
C) conflict between members of upper management who make the decisions and lower management who must deal with the daily logistics of the product.
D) conflict between management goals and corporate and shareholder goals.
E) conflict between two producers of the same product vying for limited distribution channel members.