Sports Port, a motorcycle and fishing boat retailer located in a small northern Minnesota town, was the world's largest dealer for Crestliner fishing boats.In order to meet the demand of his many customers, the owner of Sports Port worked with a wide variety of channel members, ranging from the manufacturer of the boats to trucking firms, other retailers, and even detailers.Such a diverse channel of distribution often resulted in channel conflict.However, due to his strong consumer following, the owner of Sports Port had the power to resolve disputes between channel members.The owner of Sports Port served as the __________ in the channel of distribution.

Question

Quizplus · Accepted Answer

The owner of Sports Port acted as the channel captain, which means that he managed the relationships between the different channel members and resolved any disputes that may arise. Despite working with a diverse group of channel members, the owner of Sports Port had the power to control the channel due to his strong consumer following.

Sports Port, a Motorcycle and Fishing Boat Retailer Located in a Small