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Five Years Ago Benetton Delivered New Styles to Its Worldwide

Question 225

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Five years ago Benetton delivered new styles to its worldwide stores once a month.Today it replenishes its racks once a week.Getting the fashions to the stores more quickly illustrates that effectively using logistics has increased Benetton's market share by providing


A) time and place utility for its customers.
B) larger lots of available inventory for the retailer.
C) increased steps in the value proposition.
D) technological advances leading to greater customer information.
E) increased customer traffic.

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