Which of the following statements best describes how a supply chain differs from a marketing channel?
A) communication is more important in the marketing channel than in the supply chain.
B) the marketing channel places more emphasis on cost-effectiveness than the supply chain.
C) a marketing channel includes suppliers that provide raw material inputs to a manufacturer.
D) a supply chain includes suppliers; marketing channels do not.
E) a supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.
Correct Answer:
Verified
Q229: The word cost-effective as it relates to
Q230: Supply chain refers to
A)the practice of organizing
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