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What Are the Three Questions Marketing Executives Consider When Choosing

Question 293

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What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?
Marketing executives typically consider three questions when choosing a market channel and intermediaries:
Which channel and intermediaries will provide the best coverage of the target market?
Which channel and intermediaries will best satisfy the buying requirements of the target market?
Which channel and intermediaries will be the most profitable?

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