In order to deliver a product that the average consumer could afford, Vizio used the strategy of
A)having the product design and marketing done in the United States and having contract manufacturers in Taiwan, build the product.
B)using mass customization in Taiwan and making individual product changes in the United States.
C)purchasing a small company in China and distributing their product under the Vizio name.
D)purchasing a small company in Japan and distributing their product under the Vizio name.
E)relying solely on local talent and recycled materials to build high quality but no frills.

Question

Quizplus · Accepted Answer

Vizio used the strategy of outsourcing manufacturing to contract manufacturers in Taiwan to reduce costs and ensure affordability for the average consumer. Design and marketing were still done in the United States to maintain brand control and quality standards.

In Order to Deliver a Product That the Average Consumer