A skimming pricing policy is likely to be most effective when
A) consumers perceive your product to be similar to other products on the market.
B) a lower price will have a major effect on reducing unit costs.
C) competitors will be attracted to the market due to the potential for high sales revenues.
D) consumers tend to be price sensitive.
E) a high initial price will not attract competitors.
Correct Answer:
Verified
Q40: To increase value marketers may increase benefits,
Q41: When introducing a new or innovative product,
Q42: _.
A)consumers perceive your product to be similar
Q43: FIGURE 12-1 Q44: In response to Duracell's introduction of the Q46: The Apple iPad was recently introduced at![]()
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