The pricing strategy that is almost the exact opposite of skimming prices is
A)price lining.
B)target pricing.
C)prestige pricing.
D)odd-even pricing.
E)penetration pricing.

Question

Quizplus · Accepted Answer

Penetration pricing is a pricing strategy where the price of the product is set very low in order to penetrate the market quickly and gain a large share of the market. This strategy is almost the exact opposite of skimming prices, where the price of the product is set high initially and then gradually lowered. Penetration pricing is often used by new entrants into the market or by firms that want to quickly gain a large share of the market.

The Pricing Strategy That Is Almost the Exact Opposite of Skimming