You can buy a General Electric dishwasher for $399, or you can buy a similar sized under-the-counter Bosch brand dishwasher for $989.Since Bosch uses its pricing strategy to project a high-quality product image, it is most likely using __________ pricing.

Question

Quizplus · Accepted Answer

Prestige pricing is a strategy where companies set high prices to project a high-quality, luxurious image of their products. Given that Bosch is charging almost 2.5 times more than General Electric, it is most likely using a prestige pricing strategy to appeal to consumers who value quality and are willing to pay a premium for it.

You Can Buy a General Electric Dishwasher for $399, or You