One problem in the interstate trucking industry is the number of trucks that return after making a delivery with an empty truck.There is a Web site where independent interstate truckers can look for loads that they can carry with them on their return trip.Because the trucks would be returning empty (and inefficiently), truckers, who use this Web site to get business that they would not have had without it, give a reduced shipping rate.This reduced rate is an example of
A)yield management pricing.
B)penetration pricing.
C)target pricing.
D)cost-plus pricing.
E)odd-even pricing.

Question

Quizplus · Accepted Answer

This reduced shipping rate is an example of yield management pricing, which involves adjusting prices in response to fluctuations in demand in order to maximize revenue. In this case, the trucking industry is using yield management pricing to incentivize customers to use their services for return trips, increase utilization of their trucks, and reduce inefficiencies.

One Problem in the Interstate Trucking Industry Is the Number