Which of the following companies would be most likely to use target return-on-investment pricing?
A)a farmer
B)a florist shop
C)a craftsperson book publisher
D)a veterinarian
E)an automobile manufacturer

Question

Quizplus · Accepted Answer

Target return-on-investment (ROI) pricing is a pricing strategy in which the marketer sets a price that will give them a particular ROI. This strategy is commonly used by larger companies with a focus on ROI such as an automobile manufacturer, as they have the resources to invest in research and development, advertising, and production. Farmers, florists, craftsperson book publishers, and veterinarians usually have a more direct pricing strategy, such as cost-plus pricing or competitor-based pricing, as they have fewer resources and smaller profit margins.

Which of the Following Companies Would Be Most Likely to Use