A price premium is the percentage by which the actual price charged for a specific brand exceeds (or falls short of) a benchmark established for a similar product or basket of products.This premium can be calculated as:
A) price premium equals dollar sales market share for a brand, divided by unit volume market share, minus 1.
B) price premium equals unit volume share divided by dollar sales market share, minus 1.
C) price premium equals dollar sales market share for a brand, multiplied by unit volume share, plus 1.
D) price premium equals dollar sales market share for a brand, divided by unit volume market share, plus 1.
E) price premium equals dollar sales market share for a brand, divided by unit volume market share, minus the number of competitors against which a brand is being measured.
Correct Answer:
Verified
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