There are a lot of skateboards on the market, but the BMW Streetcarver is the only one with stabilizers and wheel design based on BMW's automobile.This technology gives the BMW Streetcarver better control at high speeds and around sharp turns than any other brand.The skateboard is priced at $495, which leaves many consumers (especially young males) who might want to buy the Streetcarver unable to afford it.This inability to pay for the high-priced BMW-made skateboard shows the affect of _________ on sales.

Question

Quizplus · Accepted Answer

The inability of the target market (young males) to afford the high price of the BMW Streetcarver suggests that demand factors are affecting sales. If the price was lower, there would likely be a higher demand for the product, but the high price is currently limiting the potential market for the skateboard.

There Are a Lot of Skateboards on the Market, but the BMW