The manufacturer of a new kind of fat-free ice cream that has the consistency and taste of regular ice cream is thinking of using a penetration pricing strategy for its new product.Which of the following conditions would argue against using a penetration pricing strategy for the tasty fat-free ice cream?
A) The ice cream market is highly conservative.
B) A large portion of the market has inelastic demand for ice cream - over a fairly broad range of prices.
C) Economies of scale in production would be substantial.
D) Retailers are not willing to pay for new brands of premium ice cream in the already overcrowded category.
E) Once the initial price is set, it is nearly impossible to lower the price without alienating early buyers.
Correct Answer:
Verified
Q187: At a price of $3 each,
Q188: Inelastic demand exists when a(n)
A)a small percentage
Q189: Total cost refers to
A)the sum of the
Q190: Total revenue refers to
A)the profit made from
Q191: The percentage change in quantity demanded relative
Q193: Movement along the demand curve is illustrated
Q194: Demand for a product is likely to
Q195: How sensitive consumer demand and the firm's
Q196: The total expense incurred by a firm
Q197: Elastic demand exists when a(n)
A)a small percentage
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