FIGURE 12-8
-Figure 12-8 above represents the final three generalized steps in the pricing process.Assume pricing objectives and constraints, estimating demand and revenue, determining the cost, volume, and profit relationships have been completed.Accordingly, at this point cell "C" represents the step at which a firm would
A)raise initial capital.
B)scan competitors for price lines for similar products or services.
C)select the appropriate pricing formula.
D)select an approximate price level.
E)make special adjustments to the list or quoted price.

Question

FIGURE 12-8 
-Figure 12-8 above represents the final three generalized steps in the pricing process.Assume pricing objectives and constraints, estimating demand and revenue, determining the cost, volume, and profit relationships have been completed.Accordingly, at this point cell "C" represents the step at which a firm would
A)raise initial capital. 
B)scan competitors for price lines for similar products or services. 
C)select the appropriate pricing formula. 
D)select an approximate price level. 
E)make special adjustments to the list or quoted price.

Quizplus · Accepted Answer

The Answer of FIGURE 12-8 
-Figure 12-8 above represents the final three generalized steps in the pricing process.Assume pricing objectives and constraints, estimating demand and revenue, determining the cost, volume, and profit relationships have been completed.Accordingly, at this point cell "C" represents the step at which a firm would
A)raise initial capital. 
B)scan competitors for price lines for similar products or services. 
C)select the appropriate pricing formula. 
D)select an approximate price level. 
E)make special adjustments to the list or quoted price.

FIGURE 12-8 -Figure 12-8 Above Represents the Final Three Generalized Steps in Generalized