FIGURE 12-9
-Eddie Bauer (Figure 12-9 above) uses a __________ price policy for its Thursday nationwide price markdowns.

Question

FIGURE 12-9 
-Eddie Bauer (Figure 12-9 above) uses a __________ price policy for its Thursday nationwide price markdowns.

Quizplus · Accepted Answer

Eddie Bauer uses a flexible price policy because they have nationwide price markdowns on Thursdays. This means that they adjust prices periodically in response to market conditions and consumer demand, which is the hallmark of a flexible price policy. Price lining is a pricing strategy where products are grouped into different categories according to price ranges, customary pricing is based on tradition or previous prices charged by the company for similar products, fixing pricing is illegal and involves setting prices in advance with competitors, and discretionary pricing is where the price is set by the seller and can vary based on a range of factors. None of these options accurately describe Eddie Bauer's pricing strategy.

FIGURE 12-9 -Eddie Bauer (Figure 12-9 Above) Uses a __________ Price Policy