Cash payments or an extra amount of "free goods" awarded sellers in the channel for undertaking certain advertising or selling activities to promote the product is referred to as a

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The scenario described is a promotional allowance, which is a type of sales promotion used to incentivize retailers or other intermediaries in the distribution channel. This can take the form of cash payments, trade discounts, or free goods, and is intended to spur short-term sales activity.

Cash Payments or an Extra Amount of "Free Goods" Awarded