Promotional Allowance Refers to

Promotional allowance refers to

A) one-time discounts that must be used within a certain time frame or they become null and void.
B) the cash payments or an extra amount of "free goods" awarded sellers in the channel of distribution for undertaking certain advertising or selling activities to promote the product quantity discounts that are incentives for placing new products such as obtaining shelf-space at a supermarket.
C) complementary products given for free as a gesture of "good will" for retailers providing shelf space for new or untried products.
D) short-term price reductions when consumer demand takes a significant and unexpected dip.
E) incentives such as trips, cruises, jewelry, and even automobiles, presented to large-order customers for their loyalty.