A primary reason for Washburn's success is
A) underselling competitors by mass producing fine quality guitars.
B) developing product lines at different price points for different market segments.
C) offering significant price breaks to well-known performers in exchange for product endorsements.
D) selling traditional American "rock n' roll" guitars to in global markets.
E) setting up free music programs and donating low price-point guitars to students in schools that have lost their music programs due to budget constraints.
Correct Answer:
Verified
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