The executive vice president of Washburn Guitars has set a sales target of 2,000 units for a new line of guitars.This type of objective is most closely related to a(n) ________ pricing objective.

Question

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The executive vice president's sales target of 2,000 units is a reflection of a unit volume pricing objective, where the objective is to sell a certain number of units, rather than achieve a specific profit, target return, or market share. The survival pricing objective is focused on setting prices that will ensure the company's survival during difficult times.

The Executive Vice President of Washburn Guitars Has Set a Sales