Washburn sell their guitars through a number of channels such as chains and online dealers, but they feel it is their independent dealers who sell the guitar for them.In recognition of their hard work, Washburn takes a smaller profit margin from them because they have to do more work.In essence, this special adjustment to the list price or quoted price is an example of a(n)

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A trade discount is given to a specific group of customers, such as wholesalers or retailers, in recognition of the extra work they do in selling the product or representing the brand. In this case, Washburn gives a smaller profit margin to their independent dealers, who are an important part of their distribution network. This is a trade discount because it recognizes the value that these dealers bring to the company.

Washburn Sell Their Guitars Through a Number of Channels Such