When the Floral Council advertises giving flowers as a thoughtful and appreciated gift for any occasion it is trying to stimulate _________ demand.

Question

Quizplus · Accepted Answer

The Floral Council is advertising the use of flowers as a gift, which is a primary demand strategy. The focus is on creating demand for the product category as a whole rather than a specific brand or type of flower.

When the Floral Council Advertises Giving Flowers as a Thoughtful