When the Egg Framers of Canada advertises "Get Cracking" it is trying to stimulate _________ demand.

Question

Quizplus · Accepted Answer

"Get Cracking" is a slogan used by Egg Farmers of Canada in their advertising campaigns to create primary demand for eggs. Primary demand creation involves promoting the entire product category instead of focusing on a specific brand or product. In this case, Egg Farmers of Canada is trying to increase overall demand for eggs, which benefits all egg producers, not just their own brand.

When the Egg Framers of Canada Advertises "Get Cracking" It